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SiteCM was developed by ideaLEVER Solutions Inc., a web and eCommerce developer with offices in British Columbia, Canada.
ideaLEVER was started in Kamloops, BC in 1995 as a general web development company. Early clients included private businesses and government departments in the first great Internet landrush.
By 1998 with a second office in Vancouver, BC, ideaLEVER was riding the rising tide of the dotcom boom developing large eCommerce and related custom web based applications. ideaLEVER became the first company in Canada with a commercial license for Microsoft Site Server Commerce Edition. This exposed ideaLEVER to the benefits of being an Application Service Provider (ASP, now known as SaaS) and brought clients from across the country.
The dark days of 2001 saw ideaLEVER retrench, but strong management, a solid reputation, and great customer service helped sustain the business through the corporate bloodbath that wiped out many less fortunate companies.
The foundation of SiteCM was laid in 2001 to meet the needs of customers with drastically reduced web management budgets but no less content to manage and even more urgency.
By 2002 SiteCM had moved to the Software as a Service model to ensure that all customers had the best software possible.
In 2003 we were approached by Dana Koch of Koch Ink, who wanted to sell SiteCM to her customers. This was a radical idea. Both companies were designing web sites for customers in the same small market. Mutual respect helped the companies muddle through the first few projects until ideaLEVER worked out the details of a Reseller program.
ideaLEVER continued to work with Koch Ink and a few other companies for a number of years gradually learning what customers and Resellers wanted. ideaLEVER also launched the SaaS eCommerce platform, CommerceCM during this time.
ideaLEVER began to promote the SiteCM Reseller Program in 2005 with limited success. SiteCM was not Mac compatible but most designers used Mac's. Designers were not interested in selling a system to their customers that they could not use themselves. Designers also found the system difficult to implement. These were all valuable lessons.
By late 2006 ideaLEVER had a Mac Firefox compatible version of SiteCM and had greatly simplified (and documented) the deployment process . Resellers began to trickle in and SiteCM crossed over 100 licensees.
In 2007 ideaLEVER developed a Dreamweaver Extension to take the programming out of deploying SiteCM. Feedback from existing Resellers was fantastic and one designer reported that the Toolbar cut her deployment time from 4 hours to about 30 minutes. Most importantly, ideaLEVER stopped pursuing custom development work in 2007, and began to focus exclusively on developing and supporting SiteCM and CommerceCM.
2008 saw ideaLEVER add a handful of Resellers in BC, Alberta, and Ontario to the SiteCM team. Most significantly, these Resellers were out-competing ideaLEVER for the same customers because of the design, branding, and communication skills they could contribute to the project. This cemented ideaLEVER's resolve to focus on software and support expertise and continue to develop the Reseller program. SiteCM crossed 200 licenses.
2009 brought yet another economic downturn, but thanks to the expanding Reseller network SiteCM continued to add licensees of all sizes.
2010 has already seen SiteCM cross over 300 licensees and Reseller Partners now generate more than 60% of all SiteCM sales. Resellers work with other partners who have complimentary skills strengthening the entire network.
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